Double-Sided Outdoor LED Video Wall at Monga City Center, Mohali, Punjab
Project Overview
- Project Type: Outdoor Digital Signage / Commercial Installation
- Product: Double-Sided Outdoor LED Video Wall
- Key Specs: 16 × 10 ft (Each side) | P4 Pixel Pitch | 7680 Hz Refresh Rate | Die-Cast Aluminium Cabinets
- Location: Monga City Center (Commercial Hub)
- Structure: Single Unipole Mount (20 ft Elevation)
The Vision
Monga City Center, a premier commercial marketplace built by a leading developer, needed a high-impact digital signage solution to draw footfall, enhance retail visibility, and create a modern visual landmark. The goal was to install a massive, high-refresh-rate LED Video Wall mounted high above the ground on a single unipole, delivering crystal-clear visuals to high-volume vehicular and pedestrian traffic from both directions.
The Engineering & Structural Challenges
1. Retrofitting a Legacy Unipole Structure
The primary challenge arose from initial planning: the original commercial builder had designed the unipole structure strictly for a standard, non-illuminated static billboard. It was not engineered to support the load, depth, wiring, or structural tolerances of a heavy-duty outdoor LED Video Wall.
2. Micro-Precision Tolerance (10mm Margin)
To avoid tearing down and rebuilding the existing structure, our engineering team custom-designed structural modifications to fit within the existing framework. Precision was paramount: we operated with a strict 10mm tolerance gap between the structural frame and the proposed LED display cabinets. A fraction of an inch off, and the entire assembly would fail to align.
3. Elevated High-Risk Installation (20 Feet High)
Working 20 feet above ground level on a single unipole support meant that heavy pre-assembled panels were impossible to hoist safely. Every component had to be lifted and secured in a phased, module-by-module process at elevation.
Our Engineering Solution & Hardware Selection
To meet the builder’s demand for uncompromised, long-term premium quality, we recommended and deployed Die-Cast Aluminium Cabinets over traditional Mild Steel (MS) alternatives:
The Results & Business Impact
The double-sided LED Video Wall at Monga City Center was successfully commissioned on time and with zero structural compromises.
- Instant Visual Landmark: Visible from major roadways, the 16×10 ft dual displays transformed the commercial hub into an unmissable destination.
- Increased Retail Footfall: Dynamic high-definition advertisements give on-site retail brands high-visibility exposure, directly driving consumer traffic and walk-ins.
- Turnkey Engineering Success: Proved our capability to customize and retrofit complex, existing structural frameworks with precision-engineered digital display technology.
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